Nike "women vs men challenge" Textual Analysis Table

Media AS / A2

Textual Analysis Table- Moving Image

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	mid-shot long shot close up extreme close-up	-Used to see detail and also they're action. -To see the whole workout outfit from nike. -Used to see the brand. -To see significant detail.
Editing including any SFX	invisible shot, match shot, jump cuts,shot reverse shot, depth of field.	-Were all used to support the idea of competition. competition connotes that tension etc. and that what the editing reflected.
Sound- diegetic, non-diegetic, narration etc.	-Non-diegetic- music -Diegetic sound- door slams, people rushing, clicking, high five, alarm clock etc	- The music was used to highlight the need to run and to intensify the tension of the challenge. - Used to create tension.
Mise-en-scene: location, costume, props, lighting	-Nike sportswear, trainers, sports bottles, earphones, headbands -locations: street, bedroom, restaurant,  -high-key lighting.	-This connotes that the advert is about competition within sports and males and females which further connoted that men and women are equal and can do this same task. -The lighting connoted that it was positive competition. - It gave a feminist view in this advert as it projected equality.