Persuasive methods

Ethos - Credibility (convincing)
Logo- Logical (statistics, safety tips and data)
Pathos- Emotional (trying to connect to the consumer) - Could either be used to make the consumer feel good or bad.

The techniques to persuade the consumers to purchase the product:
Emotional appeal -guilting the audience to purchase the product.
Humour - using comedy to captivate the chosen demographic.
Repetition - this makes what ever tangible or intangible product memorable.
Experts - having a professional person makes the product portray more legit for example if a dish washer company used a chef as an expert it would make sense as that's a part of their profession.
Reward- If the product is bought and you win something as a result of this.
Punishment- used to make the consumers feel bad if they do not purchase the product, for example charity organisations would reflect on poorer countries and the children etc.
Bandwagon- used to convince consumers to purchase the product.
Testimonial- When a previous customer vouches for the service or product.