Cross platform advertising (Table)

Evaluation of cross platform advertising

	Strengths	Potential problems	Examples
Viral advertising	.Spreads like a virus by using know institutions like Buzzfeed, this is good as the audience will share what they have read.	The company could lose money if the advert doesn't go viral.
Native advertising	The advert is disguised therefore the audience are choosing to read the content unconsciously know its a form of advertising.	you may not be able to trust the information given causing nostalgia and myth.
Targeted advertising	This is good because people receive content which applies to them.	The product or service may not apply to some people causing them to not want to view the advert.
Shoppables and Influencers	This is convenient for individuals as they get straight to the page.	the advert may not apply the individual causing annoyance.